Strategic Information

WSC is currently employing hundreds of surveyors, international analysts, academics and subject matter experts, cultural advisors, and distinguished local research professionals for its research programs. WSC has carried out research including: polling 16,500 individuals in a single month, conducting hundreds of focus group discussions, in-depth interviews and analysis, and other types of both quantitative and qualitative research. WSC has unrivalled local and international research capabilities, permitting both large scale opinion research in volatile areas, as well as qualitative behavioral research employing traditional or experimental methods, and a nearly unmatched depth of analysis and cultural expertise.

Research
Surveys
Polls
Focus Groups
Media Monitoring
Market Assessments
Market Intelligence
Pre-Testing of Products (FGDs)
Campaign Measurement of Performance (MoP)
Campaign Measurement of Effectiveness (MoE)

Analysis
Competitor Analysis
Risk Analysis
Marketing Mix Modeling
Target Audience Analysis (TAA)